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Wyatt, Underwood & Grasheim

The identity

August 2026

Sharp, quiet, and hard to argue with.

Nobody arrives at a law firm to browse. They arrive frightened, usually at night, and they want two things: to understand what they are facing, and to reach somebody who can help. Everything here is built to deliver those two things and then get out of the way.

The letterformsThe cuts are sharp and the curves are tight, and that is the whole argument. A soft, rounded letter reads as friendly. A sharp one reads as precise, and precision is what a person is actually buying when they hire someone to try their case. Authority is not communicated by shouting. It is communicated by control.
The restraintBlack, white, and one blue that does nothing except mark what you are meant to press. No gradients, no second accent, no decoration arriving to be interpreted. A firm that looks certain of itself does not need to be loud about it, and the mark still reads on a one-colour sign or a fax.
The layoutOne column of attention at a time, generous space, and a straight line from what you read to what you do about it. Nothing competes with the information, and nothing sits between the information and the phone number. Clutter reads as chaos, and chaos is the opposite of what this firm is selling.

Two marks. Never together.

The wordmark and the symbol both spell the firm out. Setting them side by side says the name twice and halves the size of each. Reach for whichever one the space is shaped for.

The symbol carries the firm anywhere the wordmark will not fit.

A favicon, a profile circle, a lapel pin, a sign read from across a lobby. It holds down to 24 pixels; below that the frame closes up.

One I drew and set aside.

These came out of the same round and I wanted you to see them. I do not think either is the right fit. Both hang the small capitals under a long line, and those letters are the first thing to close up when the mark gets shrunk into an icon, an avatar, or a footer.

Variation 2, single lineNeeds 90 mm before the small capitals hold, which is wider than a business card

That is the job the symbol already does, and why it exists. It holds at 24 pixels, where this falls apart.

The letters were drawn, not typed.

Cut from a Garamond skeleton and refitted for these three names. Six percent tighter, serifs sharpened to wedges, the apex of the A brought to a point. The full character set is finished, so it sets titles across the website, the stationery, signage, and anything else the firm prints. The firm owns it outright.

  • A
  • B
  • D
  • E
  • G
  • H
  • I
  • L
  • M
  • N
  • O
  • R
  • S
  • T
  • U
  • W
  • Y
  • &

And a complete typeface behind it.

TWK Ghost. The full set is in hand, fourteen styles and every character the firm will ever need, so it sets the titles on this page, the running text, the letterhead, the signage and anything that goes to print. It shares the wordmark’s wedge serif, which is why the two sit together without argument.

LightWyatt, Underwood & Grasheim tries cases.
RegularWyatt, Underwood & Grasheim tries cases.
MediumWyatt, Underwood & Grasheim tries cases.
BoldWyatt, Underwood & Grasheim tries cases.

Black, white, and one blue.

The mark never depends on a colour to be recognised, so it survives a filing, a fax and a one-colour sign. The blue is not decoration. It marks the thing you are meant to press, and it goes nowhere near the mark itself.

Ink    #0F0E0D
Paper    #F2F1F0
Blue    #2F5FD0

The blue only ever marks what you are meant to press.

No single blue clears a legibility threshold on both a near-black and a warm off-white, so it is one hue at two lightnesses. #2F5FD0 carries paper and every filled button; the lifted tint #597FD9 carries the same colour on ink. Same hue, same saturation, so they read as one colour.

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On ink. Links take the lifted tint.
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On paper. Links take the base.
Right. The mark stays ink or paper, whatever it is standing on.
Wrong. The blue never colours the mark.
Use it forThe case review button, a live link, a row under the cursor. One blue thing per screen is usually right.
Never use it forThe wordmark, the symbol, headings, body copy, or a panel behind running text.
Why blue at allIt is the colour a reader already treats as safe to click. On a page that is otherwise black and white, it is the only thing asking to be touched.

Three partners, one card.

The symbol takes the front, the wordmark and the details take the back. Nothing changes between partners except the name and the address line, which is the whole point of a system.

Dereck Wyatt

Managing Partner

705 Texas Ave #100

El Paso, TX 79901

(915) 485-9100

dereck.wyatt@wuglaw.com

Justin Underwood

Partner

705 Texas Ave #100

El Paso, TX 79901

(915) 485-9100

justin.underwood@wuglaw.com

Elena Grasheim

Partner

705 Texas Ave #100

El Paso, TX 79901

(915) 485-9100

elena.grasheim@wuglaw.com